Students examine important corporate communication areas such as internal communication, advertising, public relations, integrated marketing communications, and new communication technologies. The course focuses on how these areas work together to achieve organizational objectives.

• Students explore corporate communication functions including advertising, marketing communications, public relations, and new media technologies.
• Students focus on communication strategies and tactics reviewing the ingredients of a comprehensive corporate communication plan.
• Students a variety of problem - solution approaches to research such as interviewing, ratings, circulation and subscription, surveys, and opinion panels used in corporate communication.
• Students learn the responsibilities and duties of professional corporate communicators.
• Students study the many aspects of corporate communications such as organizational operations, internal and external relations, effects of legal standards and ethical dilemmas, and crisis and issues management.
• Students explore informative and persuasive campaigns and special events including media buys, copy writing, news release writing, and press conferences.

This course uses online testing with objective examinations: true-false, multiple choice, and matching. Examinations are posted online only during the prelisted examination times.

 

 

Test	Test Description	Point Value
Examination I	60 item objective test featuring true-false, multiple choice, and matching items covering corporate communication definition, status, and history and development.	100
Examination II	60 item objective test featuring true-false, multiple choice, and matching items covering corporate communication ethics, professional standards, laws and regulations, and practice.	100
Examination III	60 item objective test featuring true-false, multiple choice, and matching items covering corporate communication special events and campaign building, management functions, news and copy writing, and press conferences.	100
Examination IV	60 item objective test featuring true-false, multiple choice, and matching items covering advertising, new media technology, and crisis and issues management.	100
Final Examination	Comprehensive final examination with 100 items; 25 items taken verbatim but randomly from each of the four exams. Examinations I through IV will be posted online for student review in advance of the comprehensive final examination.	300

This course employs self, peer, class, and instructor evaluation when determining grades for the group presentations. Communication professional interviews are assessed by the instructor and the interviewee. Written assignments are graded by the instructor taking into account writing style, use of the English language, content information, organization, and resources cited.

 

Grade	Definition	Point Ranges	Percentage
A	Excellent	1440 to 1600	90 to 100%
B	Very Good	1280 to 1439	80 to 89%
C	Good	1120 to 1279	70 to 79%
D	Poor	960 to 1119	60 to 69%
F	Failing	0 to 959	0 to 59%

 

Item	Description	No.	Value
Communication Plan	Students work in groups to develop a communication plan for a defines organization.	1	200
Campaign with Special Event	Students work in groups to plan, organize, and articulate a corporate communication campaign with a special event.	1	200
Reaction Papers	5-page, typewritten, double-spaced reaction papers using the American Psychological Association Style Manual (4th ed.).	2	200 each
Professional Communicator Interview	A face to face or telephone interview with a corporate communication professional, and follow up summary 2-page, typewritten report to be posted online for class member review.	1	100
Corporate Communication Writing	Small writing assignments (commercial copy writing, news release writing) for the professional communicator.	2	50 each

• Participation in class is required.
• Students are expected to communicate with other students in group projects.
• Students are expected to keep abreast of course announcements through the class mail list.
• Please use your assigned university email address as opposed a personal email address,
• Report technical problems immediately,

Remember without facial expressions some comments may be taken the wrong way. Be careful in wording your emails. Use of emoticons might be helpful in some cases, but capital letters are always discouraged as they represent overemphasis.

Use standard fonts.

Send large attachments (over 2,000 k) only with permission.

Respect the privacy of other class members.

Try to maintain threads by using the "Reply" button rather starting a new topic.

Do not make insulting or inflammatory statements to other members of the class or group. Be respectful of others ideas.

Be patient and read the comments of other group members thoroughly before entering your remarks. Try not to take constructive criticism personally as it is intended to assist you in improving your class performance.

Be cooperative with group leaders in completing assigned tasks.

Be positive and constructive in class or group discussions.

Respond in a thoughtful and timely manner.

Be polite. Choose your words carefully. Do not use derogatory statements. Avoid overstatements.

Be concise in responding to others in the chat session.

Be constructive in your comments and suggestions.